Coming from a biochemistry background, I'm all for discovering makeup products that are created with safer and more natural ingredients. I've never really stumbled upon a brand that promoted their products as such until I discovered Beautycounter. Beautycounter creates effective, yet safe makeup and skincare products for both women and children. On their website, you'll find an abundance of information on their mission as well as a glossary containing every single ingredient they use in their products.
In this post, I'll be reviewing three of their products: the Tint Skin Hydrating Foundation, the Touchup Concealer Pen, and the Winter Jewels Palette.
The Beautycounter Tint Skin Hydrating Foundation is said to be a creamy and lightweight foundation that nourishes the skin. The formula blends into the skin effortlessly, covers any imperfections and evens out the skin. Hyaluronic acid helps the skin appear smoother and prevents the formation of wrinkles and fine lines.
The Beautycounter Touchup Concealer Pen claims to hide dark undereye circles, redness, and blemishes. Knotgrass extract helps to reduce the appearance of fine lines and photoaging, so the skin looks firmer and younger.
Each shade in the Beautycounter Winter Jewels Palette is infused with naturally-derived cocoa seed butter which gives the powders their luxurious texture.
All three of these products do not contain parabens, phthalates, along with 1500 other ingredients deemed harmful to our bodies.
Tint Skin Hydrating Foundation in Sand* (CAD $51)
When I first read the name of this foundation, I thought it would be very light coverage, much like the Glossier Skin Tint or the Mac Face and Body. However, My assumption was surprisingly wrong because this foundation has a medium coverage that is able to cover up redness and blemishes easily. It has a very lightweight and moisturizing texture that makes my skin SO luminous, dewy, and healthy.
I like to apply this foundation with one of two very different brushes, depending on what I'm looking for that day. If I want a more sheered out coverage, I use a larger and fluffier foundation brush, like the Tarte one. If I'm looking for a more full coverage complexion, I use a small and dense foundation brush, like the Sephora one. I love how versatile this foundation is - it can be built up to a medium coverage, but can also be sheered out to give your skin a very natural wash of colour.
I have combo-oily skin, so my biggest fear is for my foundation to start fading and breaking up in the middle of the day, especially with a foundation that is so dewy and luminous. A tip for all the combo-oily skin gals out there who wish to wear a glowy foundation, but don't want to look shiny is to set your foundation with loose powder and a damp beauty sponge. This way, the luminous properties of the foundation can still peak through the layer of powder without the oils on your skin doing so. With this technique, my foundation lasted for the entire day (I wore this for 12 hours) with zero fading and was still going strong when I took it off.
Touchup Skin Concealer Pen in Medium 1 (CAD $40)
A beautiful concealer for any discolouration on the skin, the Touchup Skin Concealer Pen provides a flawless coverage that blends seamlessly into foundation. It offers medium-full coverage without feeling cakey or heavy. Throughout the day, my skin feels lightly moisturized and looks luminous. This concealer does not break-up or fade after being set with powder nor does it settle into any fine lines and wrinkles. The best part about this pen is that it doesn't cling onto any dry patches of skin - what did I say about this concealer being phenomenal!
A huge bonus to this concealer is its super luxurious packaging. The brush tip applies the concealer precisely to any area of the face and is so soft, which means no pulling, tugging, or irritating the skin. The clicky-pen that dispenses the product ensures that you get just the right amount of product - no need to scrape excess product onto the side of the tube. The overall packaging definitely reminds me of the YSL Perfecting Pen - super boujee right?
Winter Jewels Palette (currently sold out)
A similar palette by Beautycounter can be found here.
This is a beautiful eyes and face palette with seven eyeshadows, one powder eyeliner, three highlighters, and a removable mirror. First of all, I am obsessed with the removable mirror concept because I rarely use mirrors in palettes as they're typically not long enough for me to see what I'm doing. Since I can remove this mirror (might I just add that the mirror feels super sturdy and high-quality), I can prop it vertically so I can see my entire face at the angle I prefer.
Now onto the shadows - from the seven beautiful shadows in this palette, there are six satins and one matte. Being a girl who loves layering mattes onto the crease to create dimension and to blend out other shadows, this palette wouldn't be my first choice to bring with me for when I travel since there is only one matte shade. However, if you're someone who is very simple with your shadows (one to two shades on the lid), this palette would be right for you. I'd also highly recommend these shadows to those with mature skin. The satin finish and light-medium wash of colour will not emphasize any fine lines and wrinkles you may have on your eye area, but will still give the lids a beautiful all-over sheen.
The eyeliner that's included is an intense and pigmented black shadow. I LOVE using powders as eyeliner for a softer and more blown out look. This black is extremely black, so if you want to use it to create a precise line, you definitely can do just that. It's also very blendable, so if you're looking to create a softer and more blended out look, this powder is also perfect for that.
The highlighting powders come in three shades: bronze, pink, and rose gold. They give a gorgeous sheen without being too over-the-top, perfect for those going for a glow-from-within look. I love using the shade Sunstone as a blush topper - my cheeks literally look so luminous and dewy after applying it over my blush. These powders do not emphasize pores, fine lines, or wrinkles, making this ENTIRE palette perfect for those with mature or textured skin.
Overall, I'm super impressed with the Beautycounter products I've tried. I love their concept of safer ingredients in cosmetics and skincare, and the substitution of ingredients definitely does not compromise how the product performs as these three products are of super high-quality. Beautycounter's products are pretty pricey, in my opinion, but I do think that this is justified because of the higher quality of ingredients. What are your thoughts on the ingredients found in your makeup? Are you more willing to spend more money on products that are made with safer ingredients? Let me know your thoughts down in the comments!
Disclaimer: The products mentioned in this post were sent to me for review purposes. A huge thank you to Beautycounter and Liz Wiebe for gifting me with these products. All thoughts and opinions in this post are 100% honest and based on my own experiences. Links marked with an * are affiliate links. All other links are provided are Liz Wiebe's affiliate links!
Enjoyed my post? Repin it!
Current Beauty Favourites
A 24-year-old beauty lover providing you with her very honest, and sometimes too detailed, reviews on anything beauty-related because she's just obsessed!
Favourite Places to Shop Beauty
Check out my recent posts on Instagram